Pirelli Tire Retail Center

P ZERO™ World is a world exclusive white-glove Pirelli retail and brand experience center in Los Angeles, CA. Experts at P Zero World offer the guidance necessary to lead prestige car drivers to the proper Pirelli tire solution for their vehicle to maximize their driving performance and comfort.

With a full inventory of premium, high performance, and vintage Pirelli tires, P Zero World is sure to have the right tire for your vehicle.​

Tread Patterns carried but not limited to: P Zero, New P Zero (PZ4), P Zero Rosso, P Zero A/S, Scorpion Zero, Scorpion Verde A/S, Cinturato P7, Vintage P7 Cinturato, Vintage CN36.

P ZERO™ World boasts a stunning design, three full service bays fitted with state of the art automotive equipment, and a full inventory of premium, motorsport and vintage Pirelli tires. Previously CEC Wheels, P ZERO™ World is also a one stop shop for all things automotive. P Zero World offers services including, but not limited to: retail and installation of aftermarket wheels, performance modifications, and cosmetic modification.


   310 767 1111
    10349 Santa Monica Blvd,
​      Los Angeles, CA 90025, USA

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