Special Report: Inside the first Pirelli P Zero World Store in LA

No less than 50 years ago Pirelli created the first tire developed for and tailored to just one specific car; The Lamborghini Miura. These days it is common that Pirelli develops custom P Zero tires for every model as per manufacturer wishes. However 50 years on from the launch of the Miura and its specially developed Cinturato HS CN72 belted tyre Pirelli aims to shake up the tire industry again.

This time it is not the tire itself that stands in the spotlight but the way customers experience in the brand when they are looking for a fresh set of rubber. Pirelli dreamt of a high-end location – like a fashion boutique – where customers can change their tires and interact with the Italian brand. This dream turned to reality at the first P Zero World in Los Angeles.

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P ZERO™ World boasts a stunning design, three full service bays fitted with state of the art automotive equipment, and a full inventory of premium, motorsport and vintage Pirelli tires. Previously CEC Wheels, P ZERO™ World is also a one stop shop for all things automotive. P Zero World offers services including, but not limited to: retail and installation of aftermarket wheels, performance modifications, and cosmetic modification.


   310 767 1111
    10349 Santa Monica Blvd,
​      Los Angeles, CA 90025, USA

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