Special Report: Inside the first Pirelli P Zero World Store in LA
No less than 50 years ago Pirelli created the first tire developed for and tailored to just one specific car; The Lamborghini Miura. These days it is common that Pirelli develops custom P Zero tires for every model as per manufacturer wishes. However 50 years on from the launch of the Miura and its specially developed Cinturato HS CN72 belted tyre Pirelli aims to shake up the tire industry again.
This time it is not the tire itself that stands in the spotlight but the way customers experience in the brand when they are looking for a fresh set of rubber. Pirelli dreamt of a high-end location – like a fashion boutique – where customers can change their tires and interact with the Italian brand. This dream turned to reality at the first P Zero World in Los Angeles.