Pirelli Opens Prestige Retail Store in Los Angeles
P Zero World in the heart of Los Angeles is not a theme park, although leveraging the Pirelli name is part of the goal. It is the company’s first tire shop in the world focused on prestige products and services.
Los Angeles was chosen because, according to Pirelli, it is “the global capital of cinema, car design, technical innovation and a focal point in fashion and the arts.”
The highest concentration of luxury and sports cars in the world are located in the Los Angeles metro area. Future locations also will be decided using sophisticated geo-marketing tools.