Pirelli Opens Pilot Retail Location

 As consumer expectations climb and the prestige automobile market segment grows, Pirelli has translated its luxury-brand approach into a new retail pilot store, P Zero World, opening today in Los Angeles. The shop combines retail, service and corporate offices into a single location for faster development and business practice testing to better customer engagement.

Located on Santa Monica Boulevard near Beverly Hills, the 8,000-square-foot, three-bay location features state-of-the-art equipment, luxury retail design and includes an open concept waiting area complete with iconic rare supercars, an espresso bar, and store displays to showcase Pirelli’s additional product lines, motorsport history and OE partnerships.

The company chose Los Angeles for its first location as it has the highest concentration of luxury and sports cars in the world. Geotargeting and advanced digital marketing approaches will be used to appropriately connect consumers with the brand and its dealers.

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P ZERO™ World boasts a stunning design, three full service bays fitted with state of the art automotive equipment, and a full inventory of premium, motorsport and vintage Pirelli tires. Previously CEC Wheels, P ZERO™ World is also a one stop shop for all things automotive. P Zero World offers services including, but not limited to: retail and installation of aftermarket wheels, performance modifications, and cosmetic modification.


   310 767 1111
    10349 Santa Monica Blvd,
​      Los Angeles, CA 90025, USA

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