Pirelli Opens Pilot Retail Location
As consumer expectations climb and the prestige automobile market segment grows, Pirelli has translated its luxury-brand approach into a new retail pilot store, P Zero World, opening today in Los Angeles. The shop combines retail, service and corporate offices into a single location for faster development and business practice testing to better customer engagement.
Located on Santa Monica Boulevard near Beverly Hills, the 8,000-square-foot, three-bay location features state-of-the-art equipment, luxury retail design and includes an open concept waiting area complete with iconic rare supercars, an espresso bar, and store displays to showcase Pirelli’s additional product lines, motorsport history and OE partnerships.
The company chose Los Angeles for its first location as it has the highest concentration of luxury and sports cars in the world. Geotargeting and advanced digital marketing approaches will be used to appropriately connect consumers with the brand and its dealers.