Pirelli Opens First Tire Shop: P Zero World in Los Angeles

 World renowned tire brand Pirelli launched its first tire shop ever this week, dubbed P Zero World, located in Los Angeles.

The location will combine retail, service and corporate offices into a single location. According to Pirelli, it is "the global capital of cinema, car design, technical innovation and a focal point in fashion and the arts."

Located on Santa Monica Blvd., near Beverly Hills, the 8,000-square-foot space has three bays that feature state-of-the-art equipment, a luxury retail design and an open concept waiting area, complete with rare supercars, an espresso bar, and a store -- including Pirelli's product lines, motorsport history and OE partnerships.

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P ZERO™ World boasts a stunning design, three full service bays fitted with state of the art automotive equipment, and a full inventory of premium, motorsport and vintage Pirelli tires. Previously CEC Wheels, P ZERO™ World is also a one stop shop for all things automotive. P Zero World offers services including, but not limited to: retail and installation of aftermarket wheels, performance modifications, and cosmetic modification.


   310 767 1111
    10349 Santa Monica Blvd,
​      Los Angeles, CA 90025, USA

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