Pirelli Inaugurates P ZERO World In Los Angeles
Today Pirelli inaugurated P Zero World, its first tire shop in the world focused on prestige products and services in Los Angeles – the global capital of cinema, car design, technical innovation and a focal point in fashion and the arts – with a gala event featuring top influencers and stars. P Zero World’s stellar ingredients: exclusive service, technologically advanced consultancy and customer assistance, an elegant and comfortable environment inspired by the world of motorsport where the iconic images of The Cal frame today’s most beautiful supercars, and the widest range of high performance and ultra high performance tires by Pirelli.
P Zero World, located close to Beverly Hills on Santa Monica Boulevard, marks a new stage in Pirelli’s Prestige strategy, centered on the world’s fastest growing segment of sports cars, luxury cars and premium makes, which is expanding at a greater rate than the rest of the market globally – particularly in the US with a forecasted growth of 11 percent in the prestige segment in 2016. This strategy has given Pirelli absolute leadership in original equipment for high and very high end cars, with a market share of approximately 50% thanks to its “perfect fit” philosophy: made-to-measure tires developed by the Italian group’s technicians for each specific model in cooperation with car makers’ own researchers.