Pirelli Debuts Its Cutting-Edge Car Salon P Zero World
On July 14, Pirelli gained further traction as a tire titan by celebrating the grand opening of its P Zero World in Los Angeles, Calif. The unique motorsport boutique is dedicated to premier products and services for exclusive automobiles. To commemorate the occasion, the retail-inspired space was graced with a $10 million inventory of select supercars including examples of the $2.5 million Pagani Huayra BC, the Lamborghini Centenario (one of only 40 built), a Formula 1 car from Red Bull Racing, and the Ferrari Sergio (one of only six built).
The posh party was also fueled by the presence of sports and entertainment celebrities (such as Russell Westbrook, Matt LeBlanc, and Fabio) and professional racers (including Indy car driver Oriol Servià).