Daniel Ricciardo's day off in Los Angeles

Imagine sitting in the offices of a content creation outfit called Donut Media when a call comes in from Formula 1 driver Daniel Ricciardo. That kind of thing probably doesn’t happen every day, even at Donut, where it’s not unprecedented. Jacob Agajanian (yes, that Agajanian family, he’s the son of Cary, grandson of J.C.), who is vice president of partnerships there, described it:

“One of my partners at Donut, James Kirkham, had met Daniel when he was a junior driver at Red Bull Racing at Goodwood,” Agajanian said. “Randomly Daniel reached out to Donut saying, ‘I know James, can you give me a call? Let’s make something.'”

So yes, they got going on making something. Agajanian knew a lot of guys who knew a lot of other guys, and in the end they drew up a terrific one-day car-tastic itinerary for Ricciardo and some of his friends while they were visiting Los Angeles during the mid-summer break of the F1 schedule.

The day started at a place called The ID Agency in downtown LA where they met up with several members of the Lifestyle car club, a group dedicated to classic lowriders. ID Agency knew the Lifestyle guys. Famed photographer Estevan Oriol, known for his portraits of urban characters, and motorsports shooter Larry Chen, were there to document the day. There were three lowrider cars on hand and Ricciardo got to drive a purple 1970 Monte Carlo called “Wild Child.” It had hydraulics.
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