P Zero World in the heart of Los Angeles is not a theme park, although leveraging the Pirelli name is part of the goal. Read More
The service bays at P Zero World feature a Formula 1 motif and the latest in tire and wheel servicing equipment. Read More
P ZERO™ World boasts a stunning design, three full service bays fitted with state of the art automotive equipment, and a full inventory of premium, motorsport and vintage Pirelli tires. Previously CEC Wheels, P ZERO™ World is also a one stop shop for all things automotive. P Zero World offers services including, but not limited to: retail and installation of aftermarket wheels, performance modifications, and cosmetic modification.