Amid music, cocktails and a celebrity-heavy crowd, Pirelli opened the doors of its P Zero World venue last night in LA near the fashion and wealth capital of Beverly Hills. Read More
They're massively important, often overlooked, and...hey, is that Fabio? Read More
New retail concept marks a new stage in Pirelli’s Prestige strategy.
As consumer expectations climb and the prestige automobile market segment grows, Pirelli has translated its luxury-brand approach into a new retail pilot store, P Zero World. Read More
World renowned tire brand Pirelli launched its first tire shop ever this week, dubbed P Zero World, located in Los Angeles. Read More
P ZERO™ World boasts a stunning design, three full service bays fitted with state of the art automotive equipment, and a full inventory of premium, motorsport and vintage Pirelli tires. Previously CEC Wheels, P ZERO™ World is also a one stop shop for all things automotive. P Zero World offers services including, but not limited to: retail and installation of aftermarket wheels, performance modifications, and cosmetic modification.